My Video Went Viral. Here's Why
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My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various YouTubers experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully YouTube is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci
By rasz 2019-05-24
Let me Godwin it up
>We're optimizing for click through rate.
and so was Hitler in ~1923. Optimizing something that affects how other people act (same happens on YT Veritasium:My Video Went Viral https://www.youtube.com/watch?v=fHsa9DqmId8) leads to bad outcomes (radicalization, race to the bottom, catering to lowest denominator etc).
By v8engine 2019-05-24
Veritasium very recently spoke about algorithm optimizing for click through rate in the context of the bad. https://youtu.be/fHsa9DqmId8?t=783
It seems okay in this case though.
By eganist 2019-06-16
This seems like it takes some notes from Veritasium's theory on YouTube's recommendation algorithm which he posted after his initial reservoir shade balls video went viral. (edited for clarity)
https://www.youtube.com/watch?v=fHsa9DqmId8 for his theory.
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