GDN Remarketing Help Please
What are the simple steps to setting up a GDN remarketing campaign?
- Specify which pages of your site you want to run remarketing ads on
- Create lists for visits on those pages. Create lists for visits that occured last 7,14,30,60 days or more.
- If you track conversions, create an "All Converters" audience for 540 days and exclude it from your campaign.
- Create two different banners in order to A/B test in the sizes: 300x250, 336x280, 728x90, 300x600, 320x100
- Launch campaign
There are many more things that can be said, but these are the absolute minimum you should have in mind.
If you would like to learn more you can have a look at my book on Amazon: Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably
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